14 December 2012

A loyalty scheme that rewards me for being me. It’s a supermarket’s bread and butter.

I just signed up for a supermarket rewards program. 

I hate rewards programs. I joined one in the past, but then I realised I needed 50,000 points to get a $29 blender and it would take me 45 years to accrue that many, by which time I would be 67 years old and could hopefully afford my own blender, not to mention the fact that the points would have expired after the first three years. So I cancelled my registration. I have even come to cherish the two seconds of freedom and wind blowing through my hair as I casually answer “no” when the checkout person asks if I have this or that card.